Even if you take the time to build a large following of people on social media, there is no guarantee that those followers will be around forever. What happens if companies like Twitter or Facebook decide to shut down? In that case, you instantly lose access to all of your followers.
That is why it is so important to create properties and outlets for your music that you control. Building these resources makes it easy for your fans to stay connected, no matter what happens with other sites.
An Official Website
The very first thing that you should do is build a website of your own. That way, fans always know exactly where to go to get the latest information about your music. Best of all, unlike social networks, you control your site, meaning that you don’t have to worry about it going away unless you decide to shut it down.
An Email List
Email is one of the most effective ways to stay in touch with your fans. Social networks have a number of downsides. For one thing, they usually sort content based on a seemingly arbitrary algorithm. That may mean that your content never even gets viewed by your followers. Additionally, you also have to count on your fans being online when you post your content if you want it to get noticed. With email, on the other hand, your messages will get through regardless of when people log on to check them. Starting a newsletter is an excellent way to build long-term connections with your fans.
Blogs are excellent for keeping people informed and providing useful information about what is happening right now with your band. Whether you are recording a new album, going on tour, or playing shows, blogs provide an opportunity for you to share key details with your readers. Blogs also give you a chance to share your thoughts and feelings so that you can build a deeper connection with your fans.
An Electronic Press Kit
All of the previous items are designed for your fans. However, you also need to think about how you can stay connected to people in your industry. One of the best ways is through the use of an electronic press kit. Your kit should contain info about your band including your biography, samples of your music, your contact information, and information about tours. This is a valuable resource that you can use for connecting with other people in the music industry.